False Advertising & Unfair Competition
Are You Having a Dispute Relating to Advertising or Unfair Competition?
An actionable false or misleading statement is not limited to only those made in traditional advertising channels such as print or television but, rather, may occur in any speech of a commercial nature that is disseminated sufficiently to the relevant purchasing public and is made for the purpose of influencing consumers to purchase the advertiser’s goods or services. Thus, even informal types of promotion could expose a seller of goods or services—and its advertising agencies or social media influencers—to liability for false or deceptive advertising. Moreover, false or misleading advertising statements have the potential to expose an advertiser to claims from multiple sources, such as its competitors, individual consumers or groups of consumers, and the government (e.g., the Federal Trade Commission)—and under various state and Federal laws.
Whether you are a plaintiff or defendant, we have the litigation experience to guide you through the complexities of false advertising and unfair competition claims. As a team, we have litigated a wide range of false advertising and unfair competition claims across many industries, ranging from the advertisement of competing fat reduction services and devices, to consumer class actions asserting that a line of skincare products was misrepresented as to its anti-aging properties, as well as claims asserted by competing investment advisory services. Thus, if you believe a competitor is unfairly competing against you, or if someone has accused you of doing so, get in touch with us to discuss how we may help.
TYPES OF FALSE ADVERTISING & UNFAIR COMPETITION MATTERS:
False representations, deception, negligent misrepresentations
Advertising counseling and review